June 2010
1 post
WatchProject video
April 2010
6 posts
Guerrilla Marketing
“The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and...
March 2010
21 posts
Day 4 at Finse
We have not been very lucky with the weather this far. It has been snowing Tuesday, Wednesday and Thursday, probably 15 cm every night, more than in January and February according to the receptionist here at the Finse Lodge. This means we’ve had to remove all that snow from the letters every time. Tuesday night, when we were working with the projector it was still really windy and we had to...
Publicity
http://kreativtforum.no/?ID=Cases&guid=e58efdda-aa48-4989-b677-a0373abf439f
http://aho.no/no/AHO/Aktuelt/Nyheter/Skriver-i-sno/
http://turistforeningen.no/article.php?ar_id=22296&fo_id=15
http://www.facebook.com/album.php?aid=158210&id=193026981970&ref=mf
Upcomming Events
Friday, March 5th we are going to set up the forest project near Kobberhaugshytta in Nordmarka. The night before Wednesday, March 10th we have arranged to have a number of people from Turistforeningen and DNTung to team up in guerrilla groups to set up “rocks” made of snow all over the city so it’s the first thing people will notice Wednesday morning on their way to work. Week 12 we are going to...
Branding and Marketing DNT
I sent an e-mail to the Head of Communications at Den Norske Turistforeningen explaining my project and to schedule a meeting so that I could present it to the Marketing department of Turistforeningen. They agreed to meet with me, in the middle of week 6.
They absolutely loved the snow alphabet concept, and decided that they wanted to realize the project right away. An impressive act of faith on...
Marketing Guerrilla Style
I started out this project knowing that I wanted to work with physical type. I soon realized that the most interesting use for it would be a marketing campaign. I am now conducting a campaign for Den Norske Turistforeningen with snow letters. It’s free, it’s non-polluting, and the best part is that no one has done it before!