Guerrilla Typography

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Photo shoot with models for the cover of my project report. Don’t worry, these guys have been dead for a long time

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As I’m currently working on editing the video tapes from the campaign, here are some screen shots from the NRK1 interview

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Exploring new uses for the tools I created in the marketing campaign includes this flashing sign that was featured as Norwegian comedian Are Kalvø entered the stage on På/Tår monday April 12th. På/Tår is a monthly event at AHO where interesting people are invited to have talks on diverse topics such as world peace, visual perception and humor.

Exploring new uses for the tools I created in the marketing campaign includes this flashing sign that was featured as Norwegian comedian Are Kalvø entered the stage on På/Tår monday April 12th.

På/Tår is a monthly event at AHO where interesting people are invited to have talks on diverse topics such as world peace, visual perception and humor.

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Guerrilla Marketing

“The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.”

from Wikipedia

 

Link to an interview about the project broadcasted live on Norwegian national television: http://www1.nrk.no/nett-tv/indeks/207411